Zuhaus, a fictional design store that projects a clean and contemporary image. The store’s European-flare caters to a younger urban-savvy clientele. Since they have such a high profile the problem is that the logo needs to be designed to fit their needs and to create a clear and memorable logo for Zuhaus.
Zuhaus’ design reflects a clean and contemporary image of the company. The design of the wordmark and the supporting graphic together are used in a way to promote the image that Zuhaus associates with. The use of the purple and orange colour reflects the European flare but also provides some spunk to attract and cater to a young and urban-savvy audience that they would like to target.